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Product Manager Intern


Main task will be:
Creation of competitive Benches and market analysis using international sell-out report (GFK institute).
Internal range analysis: sales analysis by product segment, analysis by sku to identify slow movers / bleeders/top scorer products.

Commercialization process :
Range management
Definition of technical data sheet
Maintaining technical datasheet up to date
Managing the phase out of the old product
Product creation process:
Rendering request
Insertion of the product in the company creation product tools.
Management of the product database (Creation of the value propositions of each products, managing the image catalogue, management of the user manuals)
Collaboration with R&D/supliers for the management of the marketing flow
Help in preparing the presentation, product definition;.

Haier Europe is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Listed on the Shanghai Stock Exchange (SHA: 600690) since 1993, Haier Smart Home is present in all 5 continents with 25 industrial parks, 10 research and development centers and approximately 100,000 employees. With an operating revenue worth 26,5 billion Euros in 2020, the company’s global sales network covers more than 160 countries.
Haier’s vision is to become the global leader in IoT for smart home appliances. Haier Smart Home is the first Chinese company to enter the D-Share Market of the China Europe International Exchange (CEINEX D-Share Market) in Frankfurt in October 2018, with the aim to promote the brand and support its business growth internationally and in Europe, where the company counts on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel. The company’s European headquarter is located in Brugherio (MB), Italy.